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Creating an on-site SEO checklist for a WordPress website involves optimizing various elements to improve search engine visibility. Here’s a comprehensive checklist to help you get started:

Content Optimization:

  1. Keyword Research:
    • Identify relevant keywords for your content using tools like Google Keyword Planner or Ubersuggest.
  2. Title Tags:
    • Include your target keyword in the title tag.
    • Keep the title tag length within 60 characters.
  3. Meta Descriptions:
    • Write compelling meta descriptions containing the target keyword.
    • Limit meta descriptions to around 150-160 characters.
  4. Header Tags:
    • Use H1, H2, and H3 tags to structure your content.
    • Incorporate keywords naturally in headings.
  5. Content Quality:
    • Create high-quality, informative content.
    • Aim for a good balance of text, images, and multimedia.
  6. Keyword Placement:
    • Strategically place keywords in the content, but avoid keyword stuffing.
  7. Internal Linking:
    • Link relevant pages within your site to improve navigation and distribute link equity.

Technical SEO:

  1. Permalinks:
    • Set SEO-friendly permalinks with keywords.
    • Use hyphens to separate words.
  2. XML Sitemap:
    • Submit a sitemap to search engines using tools like Yoast SEO or Rank Math.
  3. Robots.txt:
    • Ensure that important pages are not blocked by the robots.txt file.
  4. Mobile-Friendly:
    • Ensure your website is responsive and mobile-friendly.
  5. Page Speed:
    • Optimize images and use caching plugins to improve page loading speed.
  6. SSL Certificate:
    • Install an SSL certificate to ensure your site is served over HTTPS.

On-Page Elements:

  1. Image Optimization:
    • Compress images to reduce file size.
    • Use descriptive file names and alt tags.
  2. Social Sharing:
    • Implement social sharing buttons on your content.
  3. Schema Markup:
    • Use schema markup to provide search engines with additional information about your content.
  4. URL Structure:
    • Keep URLs short, descriptive, and include keywords.

User Experience:

  1. Readability:
    • Write content that is easy to read and understand.
    • Use short paragraphs and bullet points.
  2. Call-to-Action (CTA):
    • Include clear CTAs to guide users on the desired actions.
  3. User Engagement:
    • Encourage user engagement through comments, shares, and likes.

Monitoring and Analytics:

  1. Google Analytics:
    • Install Google Analytics to monitor website traffic and user behavior.
  2. Google Search Console:
    • Set up and monitor your site in Google Search Console for search performance insights.
  3. 404 Pages:
    • Customize and optimize your 404 error page.


  1. WordPress Updates:
    • Keep WordPress, themes, and plugins updated for security.
  2. Security Plugins:
    • Install a security plugin to protect against common threats.


  1. Alt Text for Images:
    • Provide descriptive alt text for images to assist users with disabilities.
  2. Keyboard Navigation:
    • Ensure your website is navigable using only a keyboard.
  3. Color Contrast:
    • Maintain sufficient color contrast for readability.


Regularly review and update your on-site SEO checklist as search engine algorithms evolve and your content changes. Additionally, consider using SEO plugins like Yoast SEO or Rank Math to streamline the optimization process.

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Md Nasibul Alam - Web Developer and SEO Expert

Wordpress Developer & SEO Expert. My services - WordPress Bug Fixing, Speed Optimization, Hacked/Malware removal, WordPress Security, SEO, Fix WordPress issues error, Customization & Create full professional WordPress website with on-page SEO. 7 Years+ professional experience in WordPress development with SEO. I am expert in PHP, MySQL, jQuery, Ajax, html5, css3, WordPress theme & plugin development, Woo-Commerce & Multilingual WordPress website. I have created lots of websites And published few premium WordPress themes. I am a hardworking and honest entrepreneur. You will not be disappointed working with me.